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You can find more information about the individual cookies we use and the purposes for which we use them below:
Google Analytics cookies are used to collect anonymous information about how visitors use our Website. We use the information to compile reports and to help us improve our Website. The information collected is anonymous and includes the number of visitors to the Website, which pages they visited and where they have come to the Website from. More information is available here: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage.
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Bing universal event tracking is used to gauge the effectiveness of our marketing.
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Google Analytics is a web analysis service provided by Google. Google utilises the data collected to track and examine your use of our Website, to prepare reports on its activities and to share them with other Google services. Google may use the data collected to contextualise and personalise the ads of its own advertising network. Our Website has enabled the following Google Analytics Advertising features: Remarketing with Google Analytics, Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting, and integrated services that require Google Analytics to collect data via advertising cookies and anonymous identifiers. When used in conjunction with Google’s advertising services, Google Analytics information is linked, by the Google Analytics customer or by Google, using Google technology, with information about visits to multiple sites. You have the ability to opt out of Google Analytics Advertising features through Ads Settings, Ad Settings for mobile apps or other available means (for instance, through the Google Analytics Opt-Out Add On: https://tools.google.com/dlpage/gaoptout/?hl=en-GB).
Our Website contains electronic images known as web beacons (sometimes called single-pixel gifs), which are used along with cookies to compile aggregated statistics to analyse how our Website is used. Web beacons may also be used in some of our emails to let us know which emails and links have been opened by recipients. This allows us to gauge the effectiveness of our customer communications and marketing campaigns.
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